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feel will be most likely to listen to his presentation. He
makes the presentation to the local prospects, and contacts
your other possible sources by mail. If he needs further
help from you, you would charge him a per-hour counseling
fee, plus consulting charge for any special or extra time
spent working with him.
Overall, you should position yourself and your service to
the client in order to collect a "finder's fee" of 1/2% to
10% of the amount of money actually loaned to or invested in
his business. A flat fee of $100 to $250 as a broker's
retainer fee for helping him with his loan presentation when
he does most of the work - an outright fee of 1% for the
total preparation of his presentation package - and a
consultant's fee of $50 to $100 per hour for any additional
time expended on the project. These are your "bread butter"
services that will establish you as a professional, and keep
you in business until you score with a big commission from
perhaps a million dollar loan.
You have to involve yourself in these services, because
they'll make the difference between your going broke or
really succeeding in the money brokering industry. Indeed,
you'll become more efficient with each experience with a
client. You'll soon recognize which proposals to concentrate
your attention on, and of course, which ones to scan briefly
and hand back to a loan seeker. The more you deal with money
professionals, too, the sharper you'll become - and
consequently, the more money you will make. Money
professionals know what types of loans are possible or
likely from each of their different funding sources; thus,
they'll present only those having the best chances of
success. You will quickly become well versed in the current
lending and investment trends, and acquainted with the
lending rates and requirements of your loan sources.
As you review, assist and put together each of the
request-for-money proposals, your knowledge will improve
your ability to package specific requests, and to "sell" a
loan proposal. Just keep in mind that every time a loan is
approved, or when one of your sources decides to invest in a
client's business, you'll be taking a financial cut right
off the top. Right here I'd like to assure that you don't
have to be either a financial genius or a super sales
person. All you really have to know is how to put together a
proposal properly, and acquire a list of sources interested
in lending money or investing in a venture to obtain a
profit. You'll find that most of the borrowers you sign to
assist in finding money for are unaware that they will have
very little if anything to say about the terms of the loan
that may be finally granted. You'll find that most of them
are already convinced that they have the ultimate idea for a
business that will make everyone involved rich.
Almost all of them are trying to get started with little or
no money of their own, and they'll think that whatever the
prevailing interest rate, it's too much. Your first chore
will be to screen these people. Explain the facts of life to
them, and don't waste your time with them if you have the
feeling they'll reject or refuse to accept a loan you line
up for them because of interest rates. If they've been to
most of the regular loan sources in your area, they'll know
that when they want or need money, it's the lender who
dictates the terms of the loan. A prospective borrower soon
learns the prime rate that is published is almost never
used. Actually, the prevailing prime rate plus two percent
is generally a good rate of interest for most small
businesses. In most cases, such loans have to be well
secured with collateral not associated with the business.
Most of your would-be borrowers will not qualify for the
prime plus two percent rate. Business experience, coupled
with the type of business involved, will almost always put
them in the "high risk" loan category.
After you have your retainer fee, you have to educate your
would-be borrowers in this regard. For those who cannot face
the facts of life about interest rates, you have to just
forget. Something else you'll have to convince your clients
of: If he says he'll give up a share of his business in
exchange for the use of your investor's money, he'll have to
give up a very large share. Most small business investment
corporations or private investors will want at least 25
percent, and more often than not, up to 49 percent. In some
cases, where a half million dollars or more is provided by
the investor, he may (reasonably) ask for as much as 70 to
80 percent.
Thus it's absolutely essential that you learn to qualify
your would-be borrower before you get too deeply involved or
waste too much of your time. For those who can't or don't
want to pay your retainer fee - I say skip them. And those
who can't or don't want to pay the high risk interest rates
when you let them in on the real facts of life - forget them
too. And those that have been turned down by practically
every lending institution in the country, I would advise you
- let some beginner gain practice on them. And these are the
ones you need to learn to spot while you are a beginner. You
should determine exactly how much cash and other assets your
client can or is willing to put into his proposed business.
You'll have to be satisfied with the character of your
client as a borrower; his record of paying his bills, how he
gets along with people, and his overall chances of success.
You'll have to do the checking of his references and credit
record. You'll have to judge how he'll make good on the loan
if the business goes sour. When these questions are answered
to your satisfaction, you can go on with helping him put
together a proper loan proposal and work toward getting him
the money he wants. Most successful money brokers charge
according to the size and type of loan being requested. This
is based on the amount of work they have to put in to place
the loan. If it looks like a pretty solid business with a
good record on the part of the borrower, and good
collateral, the fees are usually lower.
On the other hand, if it's a high risk proposal or if the
borrower has very little business experience and you' re
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